The internet has become an increasingly important tool to penetrate this rapidly growing market segment, and there is only upside growth potential for businesses that tap into this opportunity with Spanish language targetd online campaigns. Over 60% of Hispanics have easy access to the Internet either from home, work, mobile devices or Ipads. Internet caffes are also widely used by the Hispanic population.
For businesses that are ready to jump into Hispanic online marketing strategies, it's critical to First understand their online behavior and how they are using the web.
For instance, Hispanics are more likely to use the search engines and online forums to both research and buy a large variety of products and services , ranging from travel accomodations, to cars and electronics, but prior to making the final purchase, they will consult with their family for the final stamp of approval. With the Hispanic market, it is important to make the online experiece a family afair vs. a singular approach.
